Any good employer knows to check Google search trends to stay ahead of the game. By analyzing these trends, employers can gain insight into the concerns and interests of their potential employees. In turn, this informs their retention and recruitment strategies. 

The impact of Covid-19 on Google search trends

Ever since the Covid-19 pandemic sent many of us to work remotely, people have had a taste of a different lifestyle. This has had an impact on how we live our lives and the sorts of jobs we’re looking for. This isn’t just a Thai phenomenon; it’s happening all over the globe. More and more people are realizing the value of working from home and job searches are reflecting this desire. 

Trends in Google Thailand searches

2022 saw three major Google search trends in Thailand in its “Year of Search 2022 – Thailand”. These were:

• People cherish their lifestyles and identities.
• People take note of economic circumstances.
• People find different ways to seek joy.

According to Google Thailand’s Country Marketing Manager, Saranee Boonritthongchai, changes have been noticed in the behavior of consumers. It seems that Thais are now adopting different identities and the first trend recognizes this. 

From the 2nd highlighted trend we can see that Thais are seeking work-life balance. In fact, the search for ‘work-life balance’ increased by 100% in 2022, a trend that’s called ‘value hunting’. With rising inflation and economic uncertainty, people in Thailand are reassessing their views on what they consider to be valuable. 

The third trend shows that people are interested in having fun and making the most of their leisure time. 

What can employers in Thailand learn from these Google Thailand trends?

By analyzing trends, employers can gain insight into what people are looking for in terms of job prospects. With work-life balance, identity, and joy being top of the search trends for 2022, employers would be well to play into the hands of potential recruits by focusing on these key areas.

With an understanding of the general population, they can attract the right candidates for their jobs while also meeting the needs of their business. When job seekers find what they want in a job, they give their best to their employer. It’s a win-win situation. 

Continuing with the sentiment

It’s not enough for employers to adapt to trends just to attract new employees. Monitoring Google search trends continuously is also important for employee retention and sentiment. Keeping employees happy is good for business and working on retaining good employees is essential.

What else can employers do?

Besides using Google search trends as a recruitment and retention tool, it’s wise to keep up to date with industry trends and news too. This helps people make informed decisions and seek out new opportunities for growth. 

Final thoughts: Google Search Trends in Thailand

To summarize, employers in Thailand can use Google search trends as a valuable tool for understanding their target audience, identifying industry trends, and improving their recruitment and retention strategies.